How To Reach More Potential Customers Online For Your Roofing Business In 2020

Roofing contractors in particular are struggling to come up with new and inventive ways to reach more potential customers in 2020, as the onset of the global pandemic has caused people to re-evaluate what they’re spending their hard-earned money on for the foreseeable future. That “roof fund” that someone has been saving may have just transformed into an “emergency fund” overnight – putting roofing contractors like yourself in a precarious position. If you want to save money and earn free shipping on select orders, then join our Pro Account Program today.

But don’t worry – all is not lost. There are a number of great ways to reach a larger and more excited audience than ever, even given everything that is currently going on in the world. You just need to keep a few key things in mind in order to do it. 

Social Media: The Lead Generation Frontier of 2020

By far, the most important step that roofing contractors can take to reach more potential customers involves expanding their social media presence whenever possible.

Studies have overwhelmingly shown that consumers want to interact more with brands on sites like Facebook and Twitter – this is true regardless of the type of industry you’re talking about, and it’s especially important to the younger generations.

Pay attention to the types of questions your ideal customers have on social media and go out of your way to provide answers – this is a great way to build trust, especially if you’re able to interject with something valuable without being asked. Figure out new ways to contribute to the types of contractor-related conversions that a lot of people are already having. If you can make your presence known in a way that also establishes you as an authority, you’ll build a tremendous amount of interest – and loyalty – as a result. 

Along the same lines, regardless of what social networking sites you use, be sure to be as consistent as possible with your content creation. No, that doesn’t mean you have to sit down and write a 1,000 word blog post every day so that you can share it on Twitter. But if you have some great pictures of a recently completed job that you’re particularly proud of, be sure to post them right away. If there is some type of online sale or promotion that you’re running, share it on Facebook as often as possible.

The more you post, the more likely you are to stay at the top of someone’s mind – even if they’re not quite ready to enlist the help of a roofing business on their home right now. But the more relevant you remain, when that day DOES come, you’ve dramatically increased the chances that the next number they call is yours.

Increase Engagement, Increase Your Audience

All told, one of the most important ways to make an impression on as many potential customers as possible in 2020 involves increasing engagement whenever possible. This means that you need to focus less on the “sales” side of online marketing and turn it into a genuine two-way communication channel between you and the people you’re trying to reach. 

Case in point: online contests. There are few things people love more than the chance to win something for free. You could come up with a contest that people can enter for free, giving them a chance to win a free estimate or even a certain percentage off their next roofing job. All they have to do in return is provide you with their email address or some other form of contact information, or fill out a brief survey.

It’s virtually a guarantee that more people will interact with and enter your contest than would ever engage with a stock, static ad for your roofing business. Likewise, you suddenly have a steady stream of interested, engaged people to contact with more targeted, personalized materials in the future. Yes, you have to give something away in the form of whatever the contest’s prize is – but when you consider the number of high value leads you were able to generate, it’s clear that this is one promotion that will more than pay for itself in the long run. 

If you’d like to find out more information about how your roofing business can reach more potential customers online in 2020, or if you have any additional questions that you’d like to discuss in a bit more detail, please don’t hesitate to contact us today.